When I first sat down to design Noor, I knew it was about more than just a beautiful logo or a trendy color palette. Noor is all about celebrating natural beauty and empowering individuals to embrace their skin. This meant the design had to reflect the essence of light, authenticity, and wellness.
The challenge? Striking the perfect balance between modern sophistication and holistic wellness. The brand’s visual identity had to radiate warmth and clarity while also feeling grounded and true to its mission of natural beauty. The logo? A symbol that captures both the literal and figurative radiance of the brand. The colour palette? Soft, luminous tones that evoke calmness, light, and vitality. Every design element was carefully considered to reflect the values that Noor stands for — confidence, authenticity, and self-care.
Designing for a brand with such a powerful mission was an incredibly rewarding experience. With Noor, it wasn’t just about creating something beautiful; it was about crafting a brand identity that spoke to the heart of its users, encouraging them to embrace their natural beauty and shine brighter every day.
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